Websites come in all shapes and sizes. Some are interesting and eye-catching, while others are painfully boring. If your website falls into the latter category, you may be losing potential customers without even realizing it.
In this blog post, I will discuss five signs that your website is boring and why it’s important to address them.
Lack of Individuality
One sign that your website is boring is the lack of individuality. Your website should reflect the unique personality of your business. If it looks like every other site in your industry, visitors will have a hard time differentiating you from the competition.
The best way to combat this is to infuse your site with elements that reflect your company’s culture and values. This could include using unique colours, fonts, images and unique offerings.
Poor Quality Layout & Design
Another sign of a boring website is poor quality layout and design. If your website looks like it was made in the early 2000s, it’s time for an upgrade. Visitors will not take you seriously if your site looks outdated and unprofessional.
Investing in a high-quality design will make a world of difference. It will give your website a modern look and feel that visitors will appreciate.
Poor Colour & Font Choice
Another sign that your website is boring is poor colour and font choice. If your website is an assault on the senses, it’s time to make some changes. Bright colours and busy patterns can be overwhelming for visitors. Stick to a simple colour palette and use easy-to-read fonts.
It is important to remember that the content and action needed from visitors is more important than the design (but the design should not be ignored).
Poor Use of or Wrong Quality Images
The fourth sign of a boring website is the poor use of or wrong quality images. High-quality images are important for making a good first impression. If your website is full of low-resolution photos, it will reflect poorly on your business.
It is also important to use the correct images that reflect your brand. Using unrelated or too generic photos can make your website seem unprofessional and give visitors the wrong impression about what your business does or offers.
No Purpose
The fifth and final sign of a boring website is the lack of purpose. Your website should have a clear purpose that is evident to visitors. If they can’t figure out what your site is about within seconds, you’re doing something wrong.
Be sure to include a clear call-to-action on every page of your website. This will guide visitors towards taking the desired action, whether it’s subscribing to your newsletter or making a purchase.
Conclusion
If you’re guilty of any of these boring website offenses, don’t despair. These problems can be easily fixed with a little time and effort. By making a few simple changes, you can dramatically improve your website and make it more appealing to visitors.
If you need a website evaluation and some advice, contact me on kayla@thebrandgypsy.com