What makes a terrible logo?

What makes a terrible logo?

Logos are a necessary part of any business. They are the first thing that customers see, and they need to be eye-catching and memorable. A bad logo can ruin a business’s image, and cause customers to lose trust in them.

In this blog post, I will discuss some of the most common mistakes that businesses make when designing their logos. I will also provide tips on how to avoid these mistakes!

Some of the most common mistakes that businesses make when designing their logos are:

Trying to be too literal:

A logo should be an abstract representation of your business, not a literal one. For example, if you are a car company, your logo should not be a picture of a car. It should be something that represents the company, such as a gear or an arrow. Being creative helps you stand out!

Think of Apple, their logo is an apple but they are a tech company. That’s innovation!

Being too trendy:

It is important to avoid trends when designing your logo. What is popular now may not be popular in a few years, and you don’t want to have to redesign your logo every few years.

Choose a design that is simple and timeless.

Not being unique enough:

Your logo should be unique and memorable. It needs to stand out from the rest so that people will remember it. I would suggest having some resemble to your industry in your logo though, not all companies can be successful as Apple. Especially as it took them a lot of money to get the brand recognition they have now.

Being too busy:

A logo should be simple and easy to understand. It should not be overly complicated or have too many elements. This will make it difficult for people to remember and could confuse them.

Poor font selection:

The font you use in your logo should be easy to read and understand. It should also represent your business in some way. If you are a creative company, definitely use a creative font but make sure it’s legible. Nothing worse that a cursive logo where no one can make out what the word is.

Including too many fonts:

Your logo should only have one or two fonts maximum. Any more than that will make it look cluttered and confusing.

Poor colour selection:

The colors you use in your logo need to be carefully selected. They should represent your business and be easy to see. Too many bright or clashing colours will make it difficult for people to look at.


Your logo should be consistent across all platforms. It should look the same on your website, business cards, and social media. Sometimes variants are needed such as a square and landscape logo but all the design elements should be the same in order to have brand recognition.

Trying to communicate too much:

A logo should be simple and easy to understand. It should not try to communicate too much about your business. Often times businesses create these intricate and busy logos. That concept is outdated.

Not Visible at Small sizes:

Your logo should be visible and legible at small sizes (this is why I say design simple). This is important because it will be used on things like business cards and social media. If people can’t see it, then it’s not doing its job.

Lack of kerning:

Kerning is the space between the letters in a word. If there is not enough space, the word will look cluttered and difficult to read.


Designing a logo may seem like a simple task, but there are many things to consider. By avoiding these common mistakes, you will be on your way to creating a successful and memorable logo!

Thanks for reading! I hope this was helpful 🙂