Change is inevitable, and the same goes for logo and branding design. Every year brings new trends that companies can use to give their brand a modern, up-to-date look while helping them stand out among their competitors. 2023 promises to bring more of the same with even bolder updates than ever before!
In this blog post, I’ll explore some of the logo and branding design trends that are set to be big in 2023.
First, let’s start with logo design. Here are some of the biggest trends for 2023:
Icons In Lettermarks
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Many companies have started to use icons in lettermarks, this trend includes taking an icon and incorporating it into the text of the logo. A great example of this is Airbnb’s logo which features a heart-shaped ‘A’ as which helps give their logo a modern and unique look. This is especially popular with tech startups as it shows that they are forward thinking and can keep up with the latest trends.
Glitch Effect
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The glitch effect has been gaining popularity in the past few years and is set to be even bigger in 2023. This type of logo design involves using abstract shapes and colors to create a distorted or “glitched” look that can help give your logo a modern edge.
Gradients
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Gradients have been a popular logo trend for the past few years and this isn’t set to change in 2023. Gradients are a great way to add colour and depth to your logo design without going overboard, as they provide just enough of an interesting visual element without detracting from the overall look.
Geometric Patterns
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Geometric patterns are another trend that is set to be big in 2023. This type of logo design uses shapes and angles to create a visually interesting pattern that helps give your logo an edgy look. It’s also a great way to stand out from the crowd as it adds a modern touch without being too overwhelming.
Muted Colors
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Muted colors are set to be a huge trend for 2023. This type of logo design uses colors that are slightly toned down so as not to be too overwhelming or distracting. This can help give your logo an elegant and sophisticated look while still making it stand out from the crowd.
Disappearing Objects Or Text
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Disappearing objects or text is a trend where the logo consists of an object or text that appears to be disappearing. This type of logo design helps give your brand an interesting look and could certainly generate interest among the consumers and make your logo unique as well.
Now let’s move on to branding design. Here are some of the biggest trends for 2023:
Minimalism
In 2023, minimalism is still set to be the hottest trend in branding design. This involves using simple shapes and colors in order to create a clean and modern look. Minimalism allows companies to focus on their core message without being bogged down by too much visual clutter.
Hand-drawn Elements
Hand-drawn elements are set to be a big trend in 2023, as they add a personal touch to your branding design. This can help make your company stand out from the crowd and give it a unique look that will grab people’s attention.
Gradient and vibrant colors
Gradient and vibrant colors are set to be another big trend for 2023. This type of branding design uses bright, bold colors in order to create a visually arresting look that can help draw people in and make them take notice of your company.
Controlled chaos
Controlled chaos is set to be a huge trend for 2023. This type of branding design uses a lot of different elements but in an organized and controlled way, which helps give your company’s visual identity an interesting and unique look without being too chaotic or overwhelming.
Retro theme
The retro theme is set to be a popular trend for 2023. This involves using colors, shapes, and typefaces from the past in order to create a nostalgic look that can help give your company’s branding design an old-fashioned feel while still feeling modern and fresh.
Multilayer Designs
Multilayer design is another trend that is set to be big in 2023. This involves using multiple layers of elements in order to create a look that has depth and texture, which can help make your branding design stand out from the crowd.
Conclusion
There you have it! These are some of the hottest logo and branding design trends for 2023. Whether you’re looking to create a modern, edgy look or a nostalgic, retro vibe, there’s something here for everyone. Keep these trends in mind when creating your next logo or branding design and you’ll be sure to stand out from the crowd!