Common Mistakes with Website Content

Common Mistakes with Website Content

There are many common mistakes that people make when creating website content. In this blog post, I will discuss some of the most common ones and what you can do to avoid them.

Keep in mind that website content is important because it is one of the main ways that your visitors will learn about your business and what you have to offer. If you make any of the following mistakes, you could be losing potential customers and revenue for your business.

Firstly, what is website content?

Website content includes everything that is on your website, from the text on your pages to the images and videos. It also includes the code that makes your website function and any other files that are stored on your server.

Why is website content important?

Website content is important because it helps search engines understand what your website is about and how it can be helpful for users. It also helps to build trust with your visitors and encourages them to come back to your website in the future.

The most common mistakes people make when creating website content are:

Lengthy Page Title

Page titles should be short, sweet, and to the point. A lengthy page title can be off-putting for visitors, especially if they are looking for specific information.

Lengthy page titles also affect your SEO/ranking as they are usually shortened in the search engine results pages (SERPs) so people do not see your full title as it is too long. A good rule of thumb is to keep your page titles under 60 characters.

Long Meta Descriptions

Meta descriptions are the brief descriptions that appear under your page title in the SERPs. They should be around 155-160 characters long and provide a snapshot of what the page is about.

Keyword Stuffing

Keyword stuffing is the act of cramming as many keywords into your content as possible in an attempt to rank higher in the SERPs. However, this is no longer an effective SEO strategy and can actually result in lower rankings and a penalty from Google.

For example, if you sell blue dresses. Putting the words “blue dresses” too much in your content will make Google rank your website negatively as they see it as you trying to push higher ranking on the search results pages.

Keyword Cannibalization

Keyword cannibalization occurs when you use the same keyword too many times on your website, to the point where it starts to compete with itself. This can be detrimental to your SEO as it confuses search engines and can result in lower rankings.

No Image Alt Text

Images are a great way to break up text and add visual interest to your pages. However, if you do not include alt text (a short description of the image) then you are missing out on an opportunity to optimize your website for the search engines.

Search engine bots cannot see images therefore, they read your description to see what the image is about. If there is no description, they will not know what the image is for.

Too little (or Too Much) Text

The amount of text on a page is also important. If there is too little text, it can be difficult for visitors to understand what your page is about. On the other hand, if there is too much text, it can be overwhelming and off-putting.

The ideal amount of text depends on the topic but a good rule of thumb is to keep your paragraphs short and sweet. No one wants to read a wall of text!

Not Using Analytics

If you are not using analytics then you are not tracking your website traffic and how visitors are finding your website. This data is important as it can help you to understand what is working well and what needs to be improved.

There are a number of free analytics programs available, such as Google Analytics, which are easy to set up and use.

Slow Load Times

Slow load times can be frustrating for visitors and can result in people leaving your website before it has even loaded. There are a number of factors that can contribute to slow load times, such as large images, too much code, or using an outdated server.

There are a number of ways to improve your website’s speed, such as optimizing your images and using caching.

Unresponsive Website

A responsive website is one that automatically adjusts to fit the device it is being viewed on, whether that is a desktop computer, tablet, or smartphone.

In today’s world, it is important to have a responsive website as more and more people are using mobile devices to access the internet. If your website is not responsive, you could be missing out on a lot of traffic.

Poor Internal Linking

Internal linking is the process of linking to other pages on your website from within your content. This is important as it helps visitors to navigate your website and also helps the search engines to crawl your site.

However, if you do not link properly, it can be confusing for visitors and the search engines. Make sure to use descriptive anchor text (the clickable text) and link to relevant pages.

Poor Website Security

Website security is important as it helps to protect your website from hackers and malicious software. There are a number of ways to improve your website’s security, such as using a secure server, keeping your software up to date, and using a security plugin.

Contact Info is Hard to Find

Your contact information should be easy to find on your website. If it is not, visitors may get frustrated and leave without ever contacting you. Make sure to include your contact information in the header or footer of your website so that it is visible on every page.

Using Stock Images Throughout Your Website

While there is nothing wrong with using stock images on your website, you should not use them exclusively. Using too many stock images can make your website look fake and impersonal. Try to use a mix of real photos, illustrations, and graphics to give your website a more unique feel.

Calls to Action

A call to action (CTA) is a statement or button that encourages visitors to take a specific action. For example, a CTA might be “Sign up for our newsletter” or “Buy now.”

CTAs are important as they help to guide visitors through your website and encourage them to take the next step. Make sure to use clear and concise language and place your CTAs in strategic locations on your website.

Search Box

A search box is a great way to help visitors find what they are looking for on your website. If you have a lot of content, a search box can be particularly helpful. Place the search box in a prominent location on your website, such as the header or footer.

No Follow up After Contact Form Submissions

If you have a contact form on your website, make sure to follow up with each submission. This shows that you are responsive and interested in hearing from your visitors.

Conclusion

There are a number of common mistakes that people make with their website content. By avoiding these mistakes, you can improve your website and make it more user-friendly.

For more advice or to get a website designed, contact me on kayla@thebrandgypsy.com

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