Having a website is important for any business. It’s how customers find out about your products or services, and the website design can make or break user experience and engagement. To ensure that your website provides the best possible user experience and increases engagement, here are 3 simple changes you need to make:
A Balanced Website Design
First, make sure the website design is balanced and visually appealing. This means there should be a good balance between your content; text and images. This means having plenty of white space, allowing the website to breathe. Also, use a clean font throughout your website as some custom fonts can be difficult to read.
A practical example of having an unbalanced website design is having too much text and not enough images. This can result in website visitors feeling overwhelmed with the amount of reading they have to do, leading them to leave the website.
On the other hand having too many images on a page makes the website look cluttered. You want to find the right balance so that users can easily navigate your website and understand what it’s about.
By taking the time to do this you will ensure that your website looks professional, making it more likely for users to stay on your website and engage with it.
Use Content Grids
Placing your content into a grid structure helps make website navigation easier and allows users too easily find and absorb information. Content grids should be used to organize website content, allowing users to quickly find what they need. It also helps website visitors make sense of the website structure, making them more likely to stay and explore. Content grids also help you group together related information to ultimately lead your website visitor to a goal (buying a product or reaching out via a call, email or contact form).
By having a website with a content grid structure, you can use different colours and shapes or imagery to help guide website visitors towards the main focus points on your website. This encourages website visitors to stay on the website longer and engage with it more thus also helping improve user experience and increase overall engagement.
Optimize Page Speed
The last change you need to make to your website is optimizing the page speed. If a website takes too long to load then website visitors will become frustrated and leave before they’ve even seen anything. So, it’s important to make sure your website is as optimized as possible.
To do this you need to compress your images, minimise website elements and also use a caching plugin. This will ensure that website visitors have the best possible website experience when they visit your website.
Also when using videos on your site, my guide on how to get the best optimised videos for your site will help website visitors get a better website experience and also keep them on the website longer. You can read this post: here
By following these 3 simple steps you can ensure that your website is optimized to provide the best user experience and increase engagement. At the end of the day, it is important to remember that a website is not only built for your vision, but for website visitors too. By ensuring website visitors have the best website experience possible you will increase website engagement and ultimately make your website successful.